We Care Project Image

WE CARE

ABOUT THE PROJECT

Design for Personalized Health

During university, I became fascinated with how designers could impact healthcare and biotech. My analysis of AI in Medicine and bioinformatics revealed a gap in user-centered design. In my speculative graduation project, I demonstrated the potential of effective solutions through interdisciplinary collaboration. Mehrdad Moosavi (cancer researcher and computational biologist) offered valuable guidance, highlighting the innovative yet challenging aspects of our work. I was also mentored by Dr. Janessa Laskin (co-lead of the POG program), which significantly enriched the experience. This project stands out as one of the most rewarding of my career, providing crucial lessons in design thinking and collaboration. It was recognized with the ECU Health Design Award for Service, a testament to its impact.

ROLE

User Experience

Visual Design

Prototyping

User Testing

Interdisciplinary collaboration

2D/3D Animation

CLIENT

Self-Initiated

DATE

Sep 2022 - May 2023

The WE CARE showcase video, highlighting its features through Megan's health journey.

01

Insights and Problems

Rethinking healthcare strategies

The healthcare industry often relies on a one-size-fits-all approach, prioritizing treatment over prevention. This model lacks personalization, limiting its ability to address individual health needs effectively.

The need for accessible insights

Patients face challenges in accessing and understanding their own health risks and making informed decisions about their well-being.

The complexity of data analysis

Clinicians and researchers struggle with complex data analysis and lack advanced GUI tools for effective genomic research.

02

Significance

A comprehensive and personalized healthcare solution

WE CARE offers comprehensive and speculative software and app solutions designed for a revolutionary healthcare system that integrates genomic insights and empowers individuals to proactively manage their health.

Transforming healthcare paradigms

The P4 medicine principles—Personalized, Predictive, Preventive, and Participatory—empower individuals to take charge of their health with a proactive and informed approach.

WE CARE Overview

WE CARE Overview.

03

Logo Design

Mapping your journey,
one strand at a time

The 'W' in WE CARE, styled as a ribbon, reflects a DNA strand, highlighting the focus on genomics and personalized care.

WE CARE Overview

WE CARE logo reveal.

04

Prototyping

Agile methods, meaningful outcomes

For a speculative project like this, prototyping enabled creative exploration and iteration, with agile methods and user testing ensuring an innovative, validated solution.

05

WE CARE Software

Desktop software for clinic teams

A platform that integrates intuitive GUI-based computational tools with genomic analysis pipelines, leveraging data-driven digital twin technology to deliver personalized health insights.

WE CARE Overview

WE CARE software at a glance.

Visual design

This software, designed for clinic teams conducting genomic studies, uses elements that convey professionalism and health.

TYPOGRAPHY

ECU Visual Identity

COLORS

#35AAE0
#2C80B8
#5AC4A4
#00E7C4

From data to insights

The software processes sequence data into insights using digital twin technology and AI-powered drug simulations, enabling personalized healthcare solutions.

WE CARE Overview

Navigation of WE CARE software tools.

Shaping the future of genomic research and healthcare

From data organization to genomic insights, our tools enhance research. Robust technologies are key to unlocking the potential of digital twins and transforming patient care.

Journey Mapping 1
Journey Mapping 2
Journey Mapping 3
Journey Mapping 1
Journey Mapping 2
Journey Mapping 3

subtitle for first slide

06

WE CARE App

Mobile app for health seekers

Empowering users with genomic insights and wearable tech integration, the app offers personalized health recommendations, goal tracking, and progress monitoring.

WE CARE Overview

WE CARE app at a glance.

Visual design

The app's design emphasizes simplicity and accessibility, using a modern typeface and a soothing color palette to evoke trust and health, enhancing the user experience.

TYPOGRAPHY

ECU Visual Identity

COLORS

#35AAE0
#8C85E5
#5AC4A4
#ED6C80
#F8B08B

Take charge of your health

Platform to track progress, set health goals, and manage personal data for a healthier lifestyle.

WE CARE Overview

Overview of the WE CARE app.

WE CARE Overview

Overview of the WE CARE app's navigation bar.

Home page features

The page includes 'Today’s Activities,' 'My Metrics,' 'Highlights,' and the 'Education Hub,' empowering users to track and manage their health.

Overview of home page.

Your health, your way

The 'My Metrics' section lets users track and personalize health data like medication, activity, sleep, and heart rate.

WE CARE Overview

Visualize and personalize health metrics for better tracking and insights.

Achieve your health goals

The 'Goals' page helps users set and track health objectives with tailored insights, reminders, and recommendations, for a healthier lifestyle.

Track, manage, and achieve health goals with personalized insights.

Your health, your team

The 'Profile' page allows users to manage health data, connect with care members, and share real-time updates for collaborative support.

WE CARE Overview

Share your health metrics with loved ones.

07

What did I learn?

Exploring speculative futures

Precision medicine shows promise but has a long way to go, emphasizing the need for scalable and adaptable solutions.

Rapid prototyping in action

Agile prototyping taught me how to quickly translate ideas into impactful, iterative designs.

Balancing perspectives in healthcare

I practiced to design for both clinic and care seeker dual perspectives while addressing the importance of health data privacy.